Business Strategy for Hubbards Foods Limited-myassignmenthelp

Question: Write about theBusiness Strategy for Hubbards Foods Limited. Answer: Diversification Strategy Hubbards Foods Limited is a cereal manufacturing company situated in Auckland. The company was found by Dick Hubbard, who started the family business in the Auckland city of New Zealand (Sbc.org.nz 2017). The eventual growth of the business is much commending. However, maintenance of the sustainable position in this ever growing competitive scenario, it is necessary for the company to undertake the relevant strategic decision. The diversification strategy is quite fruitful for maintaining the business sustainability. Apparently, the diversification strategy focuses on increasing customer base (Serrano, Fernndez-Olmos and Pinilla 2015). It is notified that the company is aiming at selling both the high range products to low range products. In order to ensure growth, Mr. Dick Hubbard is promoting the high quality cereals under the brand of Hubbards Foods Limited. Moreover, the company is also paying attention towards manufacturing the unique product lines specifically for the private l abels of the supermarket. Products like cornflakes and puffs are included in such private labels that are lower end in terms of price range. Mr. Dick Hubbard has also introduced the seasonal variations for the cereal products. For instance, people consume at least 10% cereals more in summer than the winter season. It is to be considered that the cereal industry has been experiencing the rapid changes in last few decades. Therefore, the company has decided to present the product variations by introducing the Mueslistyle Cereals (Sbc.org.nz 2017). The threats from the competitors are quite significant. Concentrating on such competition level, the company has been introducing the diversification process in the product line. Starting from the lower end prices to high price products are available for the customers. Such product diversification strategy is much helpful in generating the customers attention. It is needless to mention that the preference of the high quality products is the first priority. The brand does not compromise with the quality parameter even the price becomes higher sometimes. The clear focus towards the high quality product ranges is impressive to gather more customers attention. Hence, it can be implied that the implementation of the diversification strategy is quite profitable for the company to secure the competitive edge. References Sbc.org.nz, 2017. Sustainable Development Reporting Case Study Hubbard Foods [online] Available at: https://www.sbc.org.nz/__data/assets/pdf_file/0003/55587/Hubbards-SDR-Case-Study.pdf [Accessed 20 Aug. 2017]. Serrano, R., Fernndez-Olmos, M. and Pinilla, V., 2015. International diversification and performance in agri-food firms.Documento de Trabajo,1.